Lesson Plan

 

S.No.

Topics and Readings

WEEK

1.

Introduction To Marketing

 

1st

2.

Core Marketing Concepts

 

2nd

3.

Marketing Environment

 

3rd

4.

Costs And Functions Of Marketing

 

4th

5.

Marketing Management

 

5th

6.

Five Eras And Philosophies In The History Of Marketing

 

6th

7.

Marketing Challenges In Globalization

7th

 

8.

Product/Market Expansion Grid

 

8th

9.

Market Segmentation, Customer-Driven Marketing Strategy: Creating Value for Target Customers 

 

9th

10.

Marketing Mix

 

10th

11.

Levels Of Product, Products, Services and Brands: Building Customer Value 

 

11th

12.

New-Product Development and Product Life-Cycle Strategies 

 

12th

13.

Consumer Markets And Consumer Buyer Behavior

 

 13th

14.

Business Markets And Business Buyer Behavior

 

14th

15.

Pricing Strategies: Additional Considerations  

 

15th

16.

Marketing Channels, Advertising and Public Relations 

 

 16th