d. Text Book
TEXT BOOKS
1. Bovee & Arens; Contemporary Advertising, IRWIN Inc.
REFERENCE BOOKS
1. Bovee, Thill, Dovel, Woo; Advertising Excellence, The McGraw Hill Inc.
2. Wright M:G; Advertising, McGraw Hill Inc.
3. Wilmshurst & Mackay; The Fundamentals of Advertising, Butterworth Heinemann
