c. Learning Outcomes
Students will be able to:
1. Identify basic advertising terminology.
2. Explain the application of advertising principles as they relate to the marketing of goods and services for profit and non-profit businesses.
3. Produce a comprehensive advertising campaign.
4. Assess the types of media, such as: print, broadcast, interactive and out of- home media.
5. Outline the relationship between ethics, social responsibility and advertising.
