Lesson Plan

 

Week

Topics and Readings

1.

The excitement of research and why managers should know about research, types of business research, managers and research.

 

2.

The hallmarks of scientific research, purposiveness, rigor, testability, replicability, precision and confidence, objectivity, generalizability and parsimony. The building blocks of science in research, deduction and induction, the hypothetico-deductive method

3.

The research process for applied and basic research , broad problem area

4.

Theoretical framework, the components of the theoretical framework. .

5.

Hypotheses development, definition of hypothesis, statement of hypotheses, directional and non-directional hypotheses, null and alternate hypotheses

6.

Types of variables 

7.

Probability and nonprobability sampling, probability sampling, unrestricted or simple random sampling,  restricted or complex probability sampling, nonprobability sampling, convenience sampling, purposive sampling,  examples of when certain sampling designs are appropriate. Sampling in cross-cultural research, Issues of precision and confidence in determining sample

 

8.

Mid Term

9.

Scales

10.

Introduction to SPSS

11.

Data, sources, types, and data collection/ practical

12.

Data analysis/ practical and interpretations

13.

Data analysis/ practical and interpretations

14.

Research Report / proposal writing

15.

Final research paper presentation

16.

Final research paper presentation