Business Research Methods by Umma Sekaran
This course provides students an overview of research, various research techniques and methodologies used to carry out academic and applied research. The course is designed to provide a broad exposure to its numerous literatures, an understanding of its central concepts, and the opportunity to develop ideas for how you might contribute to this field. I will pursue these goals by examining a mix of theoretical and empirical research, thinking critically about their strengths and limitations, and creating a forum for you to test your own conceptual and empirical ideas.
Course Material
- Chapters 6
- Department Noon Business School
- Teacher
Mr. Hafiz Shahzad Hassan
