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MBA 1st (2y) Regular Export Marketing :BUSM 7118 2020-2022
Text book

Text book

Lascu, D.N. (2008), International Marketing. (5th Ed)

Course Material

Course Introduction
Course Pre-Requisties
Learning Outcomes
Text book
Handouts/PPT
System of Evaluation
Lesson Plan
Time table

Chapters 8
Department Noon Business School
Teacher Mr. Muhammad Hamid

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