Learning Outcomes

 

Upon successful completion of this course, the student will be able to:
1. Articulate the importance of international trade to organizations.
2. Identify current trends in the international marketing environment.
3. Determine the impact of cultural differences on the practice of marketing in the international business environment.
4. Analyze complex international marketing situations and propose applications of standard marketing concepts to foreign markets.
5. Identify potential business opportunities in international markets.
6. Develop effective marketing strategies for international markets.