Week 7: Propaganda (Types, Tools and Techniques)

Propaganda Model was presented in the book “Manufacturing Consent: The Political Economy of the Mass Media”, the title of which has been derived from the phrase “the manufacture of consent” used by Walter Lippmann, in his book “Public Opinion” in 1922. The former book was published in 1988 in which the authors discussed the role of Propaganda Model of Communication. They highlighted that the private media are more successful in practicing propaganda as they are merely business oriented, interested in selling products rather than the quality of news. The private media is governed by the power that is concentrated in few people or companies that tend to select the news. Moreover, the news that is delivered to the audience is determined through five classes, which are referred to as Filters.

Propaganda 

Types of Propaganda

Techniques of Propaganda

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