PREV

• Week 1: Introduction to PR (Objectives and Types)
• Week 2: Functions of PR & Qualities and Duties of PRO
• Week 3: Tactics of PR
• Week 4: Process of PR
• Week 5: what is Press release ? Making of press release
• Week 6: Public Opinion & Persuasion
• Week 7: Propaganda (Types, Tools and Techniques)
• Week 8: PR Campaign Making and Mid-Terms Exams
• Week 9: Introduction to Advertising (Definition, Characteristics and Objectives)
• Week 10: Types of Advertising
• Week 11: Models of Advertising
• Week 12: Comparison of Print< TV, Radio and Online Advertising - Advertising Agency
• Week 13: Functions and Structure of Advertising Agency
• Week 14: Advertising Ethics and Responsibility of Advertising
• Week 15: Influence of Advertising on Society
• Week 16: Presentations and Final Term Exams