Suggested Book: 'Public Relations: Strategies and Tactics'
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Course Material
- Course Outline
- Introduction to Public Relations, Definitions, Components and Functions
- Historical Perspective of Public Relations: Origin and trends leading to PR
- History of PR with Special Reference to Pakistan
- Goals of PR and Difference between PR and Advertising
- Persuasion and Propaganda
- Ethics of Public Relations
- Publics of Public Relations
- Tools of Public Relations
- Process of Public Relations
- Public Relations in the Digital World
- Suggested Book: 'Public Relations: Strategies and Tactics'
- Public Relation Related Concepts
- Models of Public Relations
- Chapters 14
- Department Communication and Media Studies
- Teacher
Ms. Mariam Ikram
