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• Course Outline
• Introduction to Public Relations, Definitions, Components and Functions
• Historical Perspective of Public Relations: Origin and trends leading to PR
• History of PR with Special Reference to Pakistan
• Goals of PR and Difference between PR and Advertising
• Persuasion and Propaganda
• Ethics of Public Relations
• Publics of Public Relations
• Tools of Public Relations
• Process of Public Relations
• Public Relations in the Digital World
• Suggested Book: 'Public Relations: Strategies and Tactics'
• Public Relation Related Concepts
• Models of Public Relations