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• Introduction to Consumer Behavior
• Consumer Behavior and Marketing Strategy
• Situational Influences on Consumer Decision Process
• Consumer Decision Process and Problem Recognition
• Information Search
• Evaluative Criteria and Selecting Alternatives
• Outlet Selection and Purchase
• Post-Purchase Processes
• Internal Influences on Consumers: Perception
• Internal Influences on Consumers: Learning and Memory
• Internal Influences on Consumers: Motivation, Personality, Emotions
• Internal Influences on Consumers: Attitude and Attitude Change
• External Influences on Consumers