Consumer Behavior and Marketing Strategy
What is Marketing?
Goals of Marketing.
Customer Value.
Marketing Mix.
Market Segmentation.
Product Life Cycle.
Product Positioning.
Role of Advertisement.
Course Material
- Introduction to Consumer Behavior
- Consumer Behavior and Marketing Strategy
- Situational Influences on Consumer Decision Process
- Consumer Decision Process and Problem Recognition
- Information Search
- Evaluative Criteria and Selecting Alternatives
- Outlet Selection and Purchase
- Post-Purchase Processes
- Internal Influences on Consumers: Perception
- Internal Influences on Consumers: Learning and Memory
- Internal Influences on Consumers: Motivation, Personality, Emotions
- Internal Influences on Consumers: Attitude and Attitude Change
- External Influences on Consumers
- Chapters 13
- Department Psychology
- Teacher
Dr. Adnan Adil
