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• Week 1: Introduction and importance of horticultural enterprise.
• Week 2: Classified business management for fruits, vegetables and ornamental crops.
• Week 3: Classified business management for fruits, vegetables and ornamental crops.
• Week 4: Marketing channels in Pakistan
• Week 5: Market demand and quality control
• Week 6: Market demand and quality control and export prospects.
• Week 7: Export prospects.
• Week 8: International standards and product handling for export
• Week 9: Processing industry and marketing of value added commodities.
• Week 10: Processing industry and marketing of value added commodities.
• Week 11: Pricing, policy and market regulations.
• Week 12: Pricing, policy and market regulations.
• Week 13: Global trade and Pakistan.
• Week 14: W.T.O., Opportunities and challenges.
• Week 15: W.T.O., Opportunities and challenges.
• Week 16: Presentations