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Course Material

Week 1: Introduction and importance of horticultural enterprise.
Week 2: Classified business management for fruits, vegetables and ornamental crops.
Week 3: Classified business management for fruits, vegetables and ornamental crops.
Week 4: Marketing channels in Pakistan
Week 5: Market demand and quality control
Week 6: Market demand and quality control and export prospects.
Week 7: Export prospects.
Week 8: International standards and product handling for export
Week 9: Processing industry and marketing of value added commodities.
Week 10: Processing industry and marketing of value added commodities.
Week 11: Pricing, policy and market regulations.
Week 12: Pricing, policy and market regulations.
Week 13: Global trade and Pakistan.
Week 14: W.T.O., Opportunities and challenges.
Week 15: W.T.O., Opportunities and challenges.
Week 16: Presentations

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