Week 7-8: Psychology of Advertisement
The ads are tested on the ability to catch “selective attention” instead of divided attention. Thus ads are made attractive, unique, attention seeking and adventurous.
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Course Material
- Week 1-2: An orientation towards marketing research
- Week 3-4: Research designs in marketing
- Week 5-6: Advertising and Sales Promotion
- Week 7-8: Psychology of Advertisement
- Week 9-10: Market Segmentation and Its Implications
- Week 11-12: Marketing Mix, SWOT Analysis and Types of Customers
- Week 13-14: Promotional Strategies
- Week 15-16: Brand Loyalty
- Chapters 8
- Department Psychology
- Teacher
Dr. Naveed Riaz
