Week 5-6: Advertising and Sales Promotion

In the development of ads, the marketers answer to following questions including 1) who their target audience is (type of customers or consumers), 2) what kind of advertising to use (audio, print, electronic), 3) how to reach the customers (which type of media to use), 4) what to say to them (the copy thrust) and 5) who will do the word (firm’s own advertising department or advertising agency).

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