Week 16: Research Report Writing
Research Report Writing:
CHAPTER 1- Introduction (Introductory paragraphs, Statement of the problem, Purpose/Objectives, Significance of the study, Research questions and /or hypotheses);
CHAPTER II- Background: Literature review, Definition of terms/Operational definition
CHAPTER III- Methodology: Restate purpose and research questions or null hypotheses, Population and sampling, Instrumentation (include copy in appendix) Procedure and time frame, Analysis plan (state critical alpha level and type of statistical tests), Assumptions, Scope and limitations
CHAPTER IV: Results and Discussion
CHAPTER V: Conclusions and Recommendations
REFERENCES and APPENDIX
Course Material
- Week 2: Types of public Relations research
- Week 1: Basic concepts in Mass Media Research
- Week 3: Different dimensions of PR Research
- Week 4: Research in PR phases
- Week 5: Research in PR phases
- Week 6: Planning PR Programs
- week 7: Evaluation Research in Public Relations
- Week 8: Dimension of Advertising Research
- Week 9: Copy Testing
- Week 10: Copy testing (Affective and Conative Dimensions)
- Week 11: Media research
- Week 12: Evaluation Research in Advertising
- Week 13: Challenges and ethical Issues in PR Research
- Week 14: Challenges and ethical Issues in Advertising Research
- Week 15: Proposal Writing
- Week 16: Research Report Writing
- Chapters 16
- Department Communication and Media Studies
- Teacher
Noman Yaser Qureshi
