Week 10: Copy testing (Affective and Conative Dimensions)
Copy Testing: Affective Dimensions
Affective Dimension: projective tests, theater testing, physiological measures (The Pupilometer test, Galvanic skin response , Brain wave analysis, Facial electromyography, ), scales.
The conative dimension: Buying predisposition and Buying Intention Scale.
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Course Material
- Week 2: Types of public Relations research
- Week 1: Basic concepts in Mass Media Research
- Week 3: Different dimensions of PR Research
- Week 4: Research in PR phases
- Week 5: Research in PR phases
- Week 6: Planning PR Programs
- week 7: Evaluation Research in Public Relations
- Week 8: Dimension of Advertising Research
- Week 9: Copy Testing
- Week 10: Copy testing (Affective and Conative Dimensions)
- Week 11: Media research
- Week 12: Evaluation Research in Advertising
- Week 13: Challenges and ethical Issues in PR Research
- Week 14: Challenges and ethical Issues in Advertising Research
- Week 15: Proposal Writing
- Week 16: Research Report Writing
- Chapters 16
- Department Communication and Media Studies
- Teacher
Noman Yaser Qureshi
