week 4: Basic Concepts used in rating Research
Related rating Concepts: Rating, share, cost per thousand, MSA, DMA, TSA, Importance of ratimng research
Course Material
- week 1: Basic Concepts
- Week 2- Methods
- Week 3: Significance
- week 4: Basic Concepts used in rating Research
- Week 5: Rating Research in Television
- Week 6: Rating Research Radio
- Week 7: Rating Research Methodology
- Week 8: Non-Rating Research
- Week 9: Non-Rating Reserach for Radio
- Week 10: Non-Rating Research: Talent Studies and Focus Group
- Week 11- Non-rating Research: Miscellaneous Methods
- Week 12: Descriptive and Inferential Statistics
- Week 13: Proposal writing
- Week 13: Research Report writing
- Week 14: Ethical issues in EM Research
- Week 15- Parametric and Non- Parametric Statistics
- Week 16: rating Services in Pakistan
- Chapters 17
- Department Communication and Media Studies
- Teacher
Noman Yaser Qureshi
