Week 11- Non-rating Research: Miscellaneous Methods
Station Image Analysis, EM technology analysis, Market Studies, Format Studies, Format Search Studies, Program Element Importance, Station Image, Personality (Talent) Studies,Advertiser (Account) Analysis, Account Executive Research, Sales Research, Diversification Analysis,Qualitative Research, TV Programming Research
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Course Material
- week 1: Basic Concepts
- Week 2- Methods
- Week 3: Significance
- week 4: Basic Concepts used in rating Research
- Week 5: Rating Research in Television
- Week 6: Rating Research Radio
- Week 7: Rating Research Methodology
- Week 8: Non-Rating Research
- Week 9: Non-Rating Reserach for Radio
- Week 10: Non-Rating Research: Talent Studies and Focus Group
- Week 11- Non-rating Research: Miscellaneous Methods
- Week 12: Descriptive and Inferential Statistics
- Week 13: Proposal writing
- Week 13: Research Report writing
- Week 14: Ethical issues in EM Research
- Week 15- Parametric and Non- Parametric Statistics
- Week 16: rating Services in Pakistan
- Chapters 17
- Department Communication and Media Studies
- Teacher
Noman Yaser Qureshi
