Electronic Media

Media states various means of communication like communication devices which are used to interact and communicate among people.

Electronic media is media that uses electromechanical device to access the content. This is in similar to social media, which now-a-days are most often created electronically. Most new media are in the form of digital media. Electronic media makes communication easy to connect people from one end to other end by getting them together through media facilities.

Electronic media refers to all means of sharing information, except the print media, such as radio, television, internet etc. It is a media that can be shared on electronic devices for the audience viewing and can be broadcasted to the wider population. It is a powerful version of media that has visual appeal and is more convincing as people can listen to the radio, see live pictures of events on television, can view or read text or images on smart phones etc. Electronic media remains active 24X7. You can watch news channels any time of the day to get news updates or can watch live programs or events on televisions, smart phones etc.

Before some years, people used perform cultural events in various forms like folk dance, drama, folk events etc. and that media was used to communicate a message to large amounts of people through print media, social media and later on by electronic media.

Electronic media is universal in most of the developed world. Electronic media devices have made their place in modern life. As if now you can see there are many social media platform but electronic media is growing in the wider range at it is been need of people now-a-days.

Electronic media are media that use electronics or electromechanical audience to access the content. This is in contrast to static media (mainly print media), which today are most often created electronically, but do not require electronics to be accessed by the end user in the printed form. The primary electronic media sources familiar to the general public are video recordings, audio recordings, multimedia presentations, slide presentations, CD-ROM and online content. Most new media are in the form of digital media. However, electronic media may be in either analogue electronics data or digital electronic data format.

Although the term is usually associated with content recorded on a storage medium, recordings are not required for live broadcasting and online networking.

Any equipment used in the electronic communication process (e.g. television, radio, telephone, desktop computer, game console, handheld device) may also be considered electronic media.

Electronic media is the media that one can share on any electronic device for the audiences viewing, unlike static media (Printing) electronic media is broadcasted to the wider community. Examples of Electronic media are things such as the television the radio, or the wide internet.

What is the purpose of using Electronic media?

The purpose of using electronic media can be for many reasons, one of the reasons is that you can use it to market yourself and anything else from businesses to products and so on. Electronic media is an efficient way to communicate to one another, either by the use of media devices and networks or social media sources such as Television or the Internet these are a few of the many ways you can use Electronic media to your advantage.

What are the different types of Electronic media?

There is a wide range of Electronic media that broadcast a variety of different things like advertisements and promotions. Different Electronic media types are below:

• Television
• Radio
• Internet
• Shops

Television is one of the most used Electronic media devices because franchises can pay for advertisements to show millions of people, thus bringing in more business for the franchise owner.
Radio is similar but does not give the audience visuals, just sound. This method of Electronic media can be effective and much more affordable than Television but does not engage the listeners as much as visual ads.
Internet is one of the most profitable Electronic media devices, with a single click of a button ads will fill the webpage and is definite to catch a few glimpses for fellow web surfers. This not only spreads through Electronic media but can profit the creator of the web page throughout time.
Shops have Electronic media in most places, whether it be on an electric billboard or ATM screen Electronic media is sure to be in almost everywhere you go.

What’s involved with selecting Electronic media?

Well this depends on what type of business you have and whether you wish to use Electronic media or not, most or almost all business use Electronic media in some way to attract new or more customers, just say you choose to advertise using Facebook which is a basic Electronic media module which you can use to your advantage, businesses usually use the “check-in” method where if you check into their store they will give you something in return, either a discount or some points on a membership card, this generates more customer flow to the store and in turn allows more profit to be made.

How does the selection of Electronic media fit into the process of conducting e-commerce marketing?

Electronic media is the basis of e-commerce marketing, firstly you will need a method of approach whether you would like to use online marketplaces or social/mail like places to promote your business, then soon after obtaining online contacts you will be seeing customers showing up to your business or buying from your online market.

How does Electronic media impact on business performance?

Electronic media is a way for your business to be heard but not only heard, seen too. As your Business becomes its own entity online, you have a brand and your brand has a face, if managed well it is sure to increase revenue. If not then your business may struggle to get back up from the floor with many other competitors.

Advantages:

• Many areas people get educated through the media were they get to learn many things form media about the politics, outside environment, etc.
• Media like television is a good source for the people to get updated through the electronic media.
• Electronic media makes people aware of world-wide things.
• Greater opportunities you get through this media sitting at your place, this is an advantage of media.
• Firstly people used to use radio for the news but as the generation changes the media generation also changes to television and other electronic devices.
• Also through this electronic media you can get to see many cultural events going in world.
• Elder citizen and children get more knowledge through this media.
• Many people get a chance to do their courier.

• Key differences between print media and electronic media Some of the key differences between print media and electronic media are as follows: Print Media Electronic Media It is one of the earliest forms of media. It is a more advanced form of media. Print media tends to retain its form, e.g. a book contains the same information throughout its life. Electronic media can be edited, e.g. people can edit information, videos, songs, texts and then send to other viewers. It is slower than electronic media as printing newspaper, books, magazines, etc., takes a lot of time. It is much faster than print media as writing and uploading a story that has happened just a few moments ago may take only a few minutes. It is not available 24X7, rather at regular intervals, e.g. daily newspaper, weekly or monthly editions of magazines, booklets etc. It is available 24X7, e.g. news channels broadcasting news 24X7. Its main types include newspaper, magazines and books. Its main types include radio, television, internet etc. The reach of print media is limited, e.g. it covers a particular region, city or state etc. The reach of electronic media is worldwide; it can send information across the world.