Week 4 : Role of Contemporary Media and Globalization

Due to the changing environment in mass media, in which the boundaries of each traditional medium such as newspaper, radio and television have been integrated online, this lesson will prepare students to enter the field of new media in the new globalized world.

Media refers to the different means of communication like radio, television, internet etc. It plays a very important role in shaping human mind. Mass media is a section of the media determined to reach a greater audience. Most globalization theorists believe that media has played an important role in acceleration of globalization. With the increase in the importance of economic, cultural and technological integration between countries, it has a great impact on our society’s personal lives. It is because of globalization that today there is an increased access to a broad range of media. (Impact of Globalization on Media).

The term also refers to the transnational circulation of ideas, languages and popular culture. Globalization refers to the growing interconnectedness of different parts of the world, a process which gives rise to complex forms of interaction and interdependency.

Role of media(Electronic media,Print media and social media) towards globalization,theories of globalization.

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