Week:2 Introduction of Contemporary Mass Media

Mass media is a significant force in modern culture, particularly in America. Sociologists refer to this as a mediated culture where media reflects and creates the culture. Communities and individuals are bombarded constantly with messages from a multitude of sources including TV, billboards, and magazines, to name a few.

Contents

 Need ,importance and influence,concept of mediated culture, the interpretative function of mass media,mass media as an instrument of propaganda and its entertainment function.Positive and negative effects mass media.

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