Text Books to be used for this course

Recommended Books

1. Kotler, P. and Armstrong, G. 2008 Principles of Marketing, 17th Edition

2. The Fundamental of Marketing 11th Edition by Etzel, Walker and Stanton

Suggested Books

1. Basic Marketing 8th Edition by Jerome McCarthy

2. Marketing Management; Strategic Approach with a Global Orientation 3rd Edition by Boyd H.W.