Lesson Plan

Weekly Lecture Plan

Lecture No          Topic To be Discussed

1                          Introduction: Marketing in Changing World: Creating Customer Value and Satisfaction.

2                          Strategic Planning and the Marketing Process

3                          Global Marketing Environment

4                          Marketing Research and Information Systems

5                          Consumer Markets and Consumer Buyer Behaviour, Business Markets and Business Buyer Behaviour

6                          Marketing Segmentation, Targeting

7                          Positioning for Competitive Advantage Product and Services strategy

8                          Product, Services and Brands

Mid Term Exam

9                          Building customer Value

10                        New Products Development and Product Life-Cycle Strategies;

11                        Pricing Products: Pricing Considerations and Approaches 

12                        Pricing Strategies Additional Consideration

13                        Retailing  Wholesaling

14                        Integrated Marketing Communication Strategy

15                        Advertising and Sales Promotion, Public Relations, Personal Selling

16                        Sales Management, Direct and Online Marketing

Final Exam