Week 16: Multimodal Discourse Analysis
Multimodal discourse analysis is an approach that looks at multiple modes of communication such as text, color, and images. It is a method of discursive analysis that looks at not just how individual modes communicate, but how they interact with one another to create semiotic meaning.
Multimodal text analysis has become a crucial part of research, teaching and practice for a wide range of academic and practical disciplines. A variety of techniques, theoretical frameworks and methodologies have therefore evolved for such analysis. For linguists, in particular, concerned with accounting for the communication of meaning within texts, issues arising from the consideration of semiotic resources other than language, in interaction with each other and with language – such as gesture, gaze, proximics, dress, visual and aural art, image-text relation and page-layout, cinematographic and sound design and production resources, etc – have emerged in recent decades as important challenges. Meanwhile, the emergence of multimodal studies as a distinct area of study in linguistics has also revealed a range of issues specifically relevant to the multimodal text analyst.
- Week 1: Introduction
- Week 2: Approaches to DA
- Week 3: Forms n Functions of Discourse
- Week 4: The Role of Context in Interpretation
- Week 5: Topic and Representation of Discourse Content
- Week 6: Staging and the Representation of Discourse Structure
- Week 7: Information Structure
- Week 8: The Nature of Reference in Text and Discourse
- Week 9: Coherence in the Interpretation of Discourse
- Week 10: Conversational Analysis
- Week 11: Critical Discourse Analysis
- Week 12: CDA - Approaches n Framework
- Week 13: Agenda, Principles and Aims
- Week 14: Language n Ideology
- Week 15: Discourse, Gender n Identity
- Week 16: Multimodal Discourse Analysis
- Reference Books
- Chapters 17
- Department English
- Teacher
Hafiz Ahmad Bilal
