Week 14: Language n Ideology

Ideologies are expressed and generally reproduced in the social practices of their members, and more particularly acquired, confirmed, changed and perpetuated through discourse. Although general properties of language and discourse are not, as such, ideologically marked, systematic discourse analysis offers powerful methods to study the structures and functions of underlying' ideologies. The ideological polarization between ingroups and outgroups— a prominent feature of the structure of ideologies—may also be systematically studied at all levels of text and talk, e.g. by analysing how members of ingroups typically emphasize their own good deeds and properties and the bad ones of the outgroup, and mitigate or deny their own bad ones and the good ones of the outgroup. (Van Dijk)