COURSE OUTLINE                                                                                                  

Course Title: Introduction to Conventional & Digital Communication

Course Code: MCOM-5101             

Credit Hours: 3

Instructor: Amara Saeed

Email: [email protected]

Objectives:

This course is aimed at introducing the students with basic concepts of conventional and emerging concepts of digital communication. Identify as well as compare and contrast the distinctions between the key concepts and methods of inquiry to analyze digital media technologies and develop their analytical skills to produce analysis of digital media and culture. This course further enables the students to understand the communication process, digital communication system and distinguish among various mass media.

LEARNING OUTCOMES

• To understand the basic concepts of Communication
• To learn the various types  of media with their processes
• To have an insight into the  role of coventional and digital media in Pakitan
• Recognize how mass media technologies have changed the cultures that use them;
• Demonstrate skill and knowledge as consumers of media content;

This course will help students develop their skills and abilities in order to solve problems and relate it to their present situations. This will pave way in understanding the nature of the two, which will further prove fruitful in their professional life.

Contents:

• Communication, Elements of Communication, Process of Communication
• Types of Communication, Levels of Communication, Barriers in communication,
• Effective Communication, Function of Communication
• Models of Mass Communication: Linear, Circular, Transactional
• Print Media Communication: Newspapers, Magazines, Periodicals, Books, Pamphlets, etc.
• Electronic Media Communication: Radio, TV, Film.
• New Media: (Internet): Website, Blog, Vlog, and Social Media.
• ICTs and Emerging Platforms of New Media: Web 2.0
• The Phenomenon of Social Media: Facebook, Twitter, LinkedIn, Google
• Integration, Convergence, Consumerism and Amplifications of Mass Contents on ICT Platforms
• Receiver of Communication as Channels of ICTs

Schedule :

Recommended Books:

• Baran, S. (2016). Introduction to Mass Communication: Media Literacy and Culture(10th ed.). New York: NY: McGraw-Hill Inc.
• Campbell, R., Martin, C., & Fabos, B. (2014). Media and Communication: Mass Communication in a Digital Age. New York: Bedford/St.Martin’s.
• Dominick, J. (2014). Dynamics of Mass Communication (12th ed.). New York: McGraw-Hill.
• Vivian, J. (2015). Media of Mass Communication. New York: Pearson Inc.
• Shah, M., H., Kausar, S., Yasmin, R., (2015). Dictionary and quick reference to Media, Mishal Publication.

  Assessment:

  Pre-requisite

  Students should have basic knowledge of Communication and Conventional and Digital Media to communicate effectively and efficiently.

  Important Dates: Monday-Tuesday 3:30-05:00 (R)

  Start Date 22-01-2021                                                                        End Date 

  1st Assignment            week 07                                                         2nd Assignment Week 15

  ASSESSMENT CRITERIA

  Sessional: 20

  Presentation: 10

  Attendance: 5

  Assignment: 5

  Mid-Term: 30

  Final exam: 50

  RULES AND REGULATIONS

• 80 % class attendance is a must.
• Assignments would not be accepted after the due date.
• Originality of work would be ensured in case of assignments.
• In group presentations, group members have to divide the sub-topics in consultation with the teacher.