This course is thought to the students of (BS-VIII) both for SSI & SSII 

Time Table 

Day: Monday & Tuesday            BS-VIII SSII   (12:30 Pm to 2: 00 Pm)             

         Wednesday & Thursday    BS-VIII SSI  (12:30 pm to 2:00 pm )     

Description & Objectives:

This course is designed to develop the understanding of students about the importance and need for International communication. Global politics over global communication environment changed the dynamics of International Communication. This course is emphasis on International communication & Development, social and political theories of International communication, how global empires change the entire scenario of International Communication, Emerging perspectives, Cultural Communication and how industrialized countries are having menology over hyper-reality and how it shapes the global communication.

Learning Outcomes:

Students will be able to:

• To understand and elaborate on the core concepts of International communication & mass societies.
• To understand the important perspectives eminent scholars of communication on International Communication.
• To understand the politics behind the free flow of communication and raising perspectives.
• To understand social, cultural, political & Economic Implication of global communication in different societies i.e. China, US, Japan, EU and India.
• To access modern developments on hyperreality and global information superhighway

Recommended Books:

1. Bein, A., Peake L. (2017). Urbanization in a Global Context (Oxford: Oxford University Press).
2. Castells M. (2017). Another Economy is Possible: Culture and Economy in a Time of Crisis (Cambridge: Polity).
3. Hamid, Mowlana (2015). International communication; A selected bibliography (Ed), Kendall/Hunt Pub. Co
4. Herman, Edward S., and Robert Waterman McChesney (2015). The global media: The new missionaries of corporate capitalism (Ed). London: Cassell.
5. Thussu, D. K. (2017). International Communication. London: Sage Inc.

Contents:

Introduction: Need and Significance of International communication: Dimensions of IC in various disciplines; International Community, Communication and empires. Background of International communication.

International Communication and Development: Free Flow of Information; The MacBride Commission; NWICO; Opposition to NWICO. Globalization and technology; Globalization and its impact on health, crime, knowledge, peace and poverty.

Theoretical approaches to International Communication: Media, politics and economy in perspective of political economy concepts; Globalization and Cultural imperialism, Information society theory and Modernization.

 Creating global communication Infrastructure: The privatization of telecommunications; Free trade in communication; Liberalization of the telecom sector; Privatizing space - the final frontier Key players in the global satellite industry; The world of telecommunications; Implications of a liberalized global communication regime.

Global Media Market Place: Global trade in media products, Global news and information networks; Setting the global news agenda.

Global Media Conglomerates and International Communication: News Corporation; Walt Disney; SONY; Warner’s Brothers.

Course Schedule – 2020

Pre- Requisite

Students should have an understanding of this subject to make an analysis of the current situation known as media literacy.

Important Dates

Starting Date: January 13, 2020

End Date:  May 8, 2020

Task: Assignment                                                                                      Week 13 (08- 04- 2020 to 15-04-2020)

Presentation                                                                                               Week 15 & 16

Assessment Criteria

Sessional Marks:

Presentation: 10

Attendance: 5

Assignment: 5

Mid Term: 30

Final Exam: 50

Rules and Regulations

80% Class attendance is a must.

The assignment will not be accepted after the due date.

In the group presentation, group members have to divide the sub-topics in consultation with the teacher.