This particular course is taught to the students of BS-IV (IR & PS) Regular

Time table: PS BS-IV (Regular) Each Monday & Wednesday starting from 11:00 TO 12:30 

Time Table: IR BS-IV (Regular) Each Tuesday on 11:00 TO 12:30  & Wednesday starting from 08:00 TO 09:30 

 Semester: BS-IV (SPRING 2021)      

Course Title: Introduction to Conventional and Digital Communication           

Course Code: MCOMS-5101                                                                             Credit Hours: 03

DESCRIPTION& OBJECTIVES

This course is aimed at introducing the students to basic concepts of conventional and emerging concepts of digital communication. Students would be able to identify and distinguish between the key concepts and methods of inquiry so that they can analyze digital media technologies and develop their analytical skills to produce an analysis of digital media and culture. This course further enables the students to understand the communication process, digital communication system and distinguish among various mass media.

Learning Outcomes

This course will help the students to create understanding regarding key concepts of Communication

Help to analyze digital media technologies and usage

Helpt to use Multiple Communication ways in an appropriate way.

  RECOMMENDED BOOKS

•           Baran, S. (2016). Introduction to Mass Communication: Media Literacy and Culture(10th ed.). New York: NY: McGraw-Hill Inc.

•           Campbell, R., Martin, C., & Fabos, B. (2014). Media and Communication: Mass Communication in a Digital Age. New York: Bedford/St.Martin’s.

•           Dominick, J. (2014). Dynamics of Mass Communication (12th ed.). New York: McGraw-Hill.

•           Vivian, J. (2015). Media of Mass Communication. New York: Pearson Inc.

       CONTENTS

• Communication, Process of Communication, Function of Communication, Barriers in communication
• Models of Mass Communication: Linear, Circular, Transactional
• Print Media Communication: Newspapers, Magazines, Periodicals, Books, Pamphlets, etc.
• Electronic Media Communication: Radio, TV, Film.
• New Media: (Internet): Website, Blog, Vlog, and Social Media.
• ICTs and Emerging Platforms of New Media: Web 2.0
• The Phenomenon of Social Media: Facebook, Twitter, LinkedIn, Google
• Integration, Convergence, Consumerism and Amplifications of Mass Contents on ICT Platforms
• The receiver of Communication as Channels of ICTs

COURSE SCHEDULE

ASSESSMENT CRITERIA

Sessional: 20 (Attendance10, Presentation 5, Assignment 5)

Mid-Term Exams: 30

Final-Term: 50