Introduction

This course will equip the students with both the theory and practice for managing the media. It will provide an understanding of the specificities of media management and marketing communications. It will also provide an understanding of different theories of media management and marketing communications. Scholars will learn to implement specific tools, practices and media management strategies. The course analyzes how to manage media organizations.

Course Pre-requisites

None

Learning Outcomes

1. Students will be equipped with both theory and practice.
2. To develop understanding of students about media management and marketing.
3. Students will learn about major theories and models of media management and marketing.
4. Scholars will be able to implement media management strategies through practical work.

Recommended Books

1. Albarran, A. B. (2010). Management of Electronic Media, 4th ed. (2010), Belmont.
2. Mierzejewska, Bozena. ( 2011). Media management in theory and practice. In Managing media work. Edited by Mark Deuze, 13–30. Thousand Oaks, CA: SAGE.
3. Wirtz, B. W. (2011a). Media and Internet Management, Wiesbaden 2011.
4. Wirtz, B. W. (2011b). Business Model Management: Design, Instruments, Success Factors, Wiesbaden.

Evaluation Criteria

Sessional (attendance + presentations + assignments + participations): 20

Mid-term exam: 30

Final exam:  50

Timetable

Day                                                     Time

Wednesday                                         9:30-11:00 & 3:30-5:00

Thursday                                             9:30-11:00 & 3:30-5:00

Rules and Regulations

1. 80 % class attendance is a must.
2. Assignments would not be accepted after the due date.
3. Originality of work would be ensured in case of assignments.
4. In group presentations, group members have to divide the sub-topics in consultation with the teacher.