Week 15: Introduction to Marketing
Market
The set of all actual and potential buyers of a product or service.
Marketing
The process by which companies create value for customers and build strong customer relationships in order to capture value from customers in return. The action or business of promoting and selling products or services, including market research and advertising. The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P's of marketing
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Course Material
- Week 1: Introduction to Management & Organization
- Week 2: Introduction to Management & Organization
- Week 3: Organizational Structure and Design
- Week 4: Organizational Structure and Design
- Week 5: Organizational Culture and the Environment
- Week 6: Organizational Culture and the Environment
- Week 7: Human Resource Management
- Week 8: Human Resource Management
- Week 9: Leadership
- Week 10: Leadership
- Week 11: Decision Making
- Week 12: Decision Making
- Week 13: Planning
- Week 14: Planning
- Week 15: Introduction to Marketing
- Week 16: Introduction to Marketing
- Chapters 16
- Department Communication and Media Studies
- Teacher
Dr. Abdul Rehman Madni
