Course Title:  Introduction to Conventional & Digital Media                                         Course Code:6202

Spring-2020                                                                                                                 Credit Hours: 3

Instructor: Hassan Raza Hashmi                                                                                 Email: [email protected]

DESCRIPTION

This course is aimed at introducing the students with basic concepts of conventional and emerging concepts of digital communication. Students would be able to identify and distinguish between the key concepts and methods of inquiry so that they can analyze digital media technologies and develop their analytical skills to produce analysis of digital media and culture. This course further enables the students to understand the communication process, digital communication system and distinguish among various mass media.

LEARNING OUTCOMES

• Increase  knowledge and understanding of the mass communication process and the mass media industries;
• Increase  awareness of how you interact with those industries and with media content to create meaning;
• Recognize how mass media technologies have changed the cultures that use them;
• Demonstrate skill and knowledge as consumers of media content;
• Analyze how the organizational and economic natures of contemporary media reflect the dominant culture.

READINGS

• Baran, S. (2016). Introduction to Mass Communication: Media Literacy and Culture(10th ed.). New York: NY: McGraw-Hill Inc.
• Campbell, R., Martin, C., & Fabos, B. (2014). Media and Communication: Mass Communication in a Digital Age. New York: Bedford/St.Martin’s.
• Dominick, J. (2014). Dynamics of Mass Communication (12th ed.). New York: McGraw-Hill.
• Vivian, J. (2015). Media of Mass Communication. New York: Pearson Inc.

Contents

• Communication, Elements of Communication, Process of Communication
• Types of Communication, Levels of Communication, Barriers in communication,
• Effective Communication, Function of Communication
• Models of Mass Communication: Linear, Circular, Transactional
• Print Media Communication: Newspapers, Magazines, Periodicals, Books, Pamphlets, etc.
• Electronic Media Communication: Radio, TV, Film.
• New Media: (Internet): Website, Blog, Vlog, and Social Media.
• ICTs and Emerging Platforms of New Media: Web 2.0
• The Phenomenon of Social Media: Facebook, Twitter, LinkedIn, Google
• Integration, Convergence, Consumerism and Amplifications of Mass Contents on ICT Platforms
• Receiver of Communication as Channels of ICTs

Pre-requisite

Students should have basic knowledge of Communication and Conventional and Digital Media to communicate effectively and efficiently.

Important Dates: Monday-Tuesday 11:00-12:30 (R)

Start Date 26-10-2020                                                                        End Date 01-03-2021

1st Assignment            week 07                                                         2nd Assignment Week 15

ASSESSMENT CRITERIA

Sessional: 20

Presentation: 10

Attendance: 5

Assignment: 5

Mid-Term: 30

Final exam: 50

RULES AND REGULATIONS

• 80 % class attendance is a must.
• Assignments would not be accepted after the due date.
• Originality of work would be ensured in case of assignments.
• In group presentations, group members have to divide the sub-topics in consultation with the teacher.