COURSE OBJECTIVES

The learning focus for this unit is on developing business research skills and defining a business research question. It will bring together students’ theoretical and practical appreciation of how to identify and investigate business opportunities or problems as well as analyses data and conclude on the relevance of research findings As the research aim is unpacked, the student will be introduced to a range of relevant quantitative and qualitative business research methods and will select from these in determining a project design.

LEARNING OUTCOMES

Identify, specify and scope an organizational problem or issue requiring a research-based approach Define an appropriate research question prior to undertaking research
Assess and select from a range of research methods Identify major stakeholders in the research context and identify the potential impact of their objectives and expectations on the design of the research project Conceptualize a framework for the design and implementation of a research or professional project.

EVALUATION CRITERION

Midterm Exam 20

Sessional Marks 30

Final Exam 50

Total 100

Instruction: E_Book for this course has been uploaded. Download this book and other releveant supporting material that will be uploaded time to time.