Communication Skills in Agricultural Extension

This course is designed so that students will be able to understand the concepts of communication, its types. Students will be preform demonstration their communication skills.

Theory

Week 1	Concept, Purpose and scope of communication in Agricultural extension Principles for effective communication in agricultural extension
Week 2	5Cs of communication Levels of communication Type of communication on the basis of flow of information
Week 3	Process of Communication Types/forms of communication i.e. written, verbal and non-verbal Modes of expression under non-verbal communication
Week 4	Communication models Description of Linear models of communication in Agricultural Extension
Week 5	Description of Circular models of communication in Agricultural Extension
Week 6	Barriers to Effective Communication
Week 7	Guidelines for making communication effective Persuasive Communication
Week 8	Revisions + Class Presentations Submission of Assignment
Week 9	Mid Exam
Week 10	Lecture 8 Feedback Tips for improving feedback Encoding Communication skills (Speaking ) Guidelines for conducting successful interviews and discussion meetings Preparing and delivering a speech
Week 11	Lecture 9 Encoding Communication skills (Writing) Art of good writing Writing for newspapers and magazines Guidelines for effective writing skills
Week 12	Lecture 10 Decoding Communication skills (Listening) Listening --- Reasons for poor listening Tips for improving listening skills
Week 13	Lecture 11 Decoding Communication skills (Reading) Reasons for poor reading Tips for developing effective reading skills
Week 14	Lecture 12 Use of audio-visual aids
Week 15	Lecture 13 Presentation skills Micro-teaching
Week 16	Class Presentations
Week 17	Revisions + Class Presentations Submission of Assignment
Week 18	Final Examination

Practical

The students will be involved in developing and critically analyzing different extension messages. They will practice different forms of communication in the class.

Assessment criteria

Sessional marks/Assignment = 08 Marks

Mid Term Marks = 12

Project/practical = 20

Final Exam Marks = 20

Class schedule

Monday 9.40 to 10.30

Tuesday 9.40 to 10.30

Friday 9.40 to 11.20

Recommended Books

Muhammad, S. 2005. Communication Skills & Leadership Development. Unitech Communications, Faisalabad.
Ray, G.L. 2006. Extension Communication and Management. Kalyani Publishers.

Suggested Books

1. Calvert, P. (Ed) 2000. The communicator’s Handbook. Tools, Techniques and technology (4th Edition). Maupin House Publishing.

2. Murphy, H. A., Hildebrandt, H. P. and J. P. Thomas. 2000. Effective business Communication. International Series. NBF, Islamabad.