Note: This course was taught by Dr. Rizwan and I take over at the end
Course Contents:
Introduction and importance of horticultural enterprise, Classified business management for fruits, vegetables and ornamental crops, Marketing channels in Pakistan, Market demand and quality control, Export prospects, International standards and product handling for export, Processing industry and marketing of value added commodities, Pricing, policy and market regulations, Global trade and Pakistan, W.T.O., Opportunities and challenges.
Objectives:
To promote entrepreneurship and business management capabilities of horticulture graduates.
Recommended books:
- Meena, R.K. and J. Yadev. 2001. Horticulture Marketing and Post-harvest Management. Pointer Publisher, Jaipur, Rajisthan.
- Raju, M.S.S. 2002. Fruit Marketing in India. Daya Publishing House, Delhi, India.
- Sharma, K. and S. Jagmohn. 1991. Marketing Management of Horticultural Produce. Deep & Deep Publications, New Delhi, India.
System of Evaluation:
Mid Exam (Assignments)
Course Material
- Total Lessons 16
- Department Horticulture
- About Visit Profile
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Teacher
Dr. Rashad Mukhtar Balal
