Economic Principles, strategies and techniques of Marketing (ECO-524)

This Course is designed to provide students with an understanding of the principles of Marketing. There will be a focus on the management of the marketing activities and how marketing relates to overall organisational functioning, including the management of exchange processes between business units and consumer and between firms. It will include topics such as environmental analysis, industry and competitor analysis, objectives setting, marketing strategies, market mix components and finally implementation and control mechanisms.