Week 14-15: Customer Relationship Management (CRM)
Content Covered:
- Types of ERP Data
- Example of SAP ERP Data
- Standard Order Creation in SAP ERP
- Order Management Process
- What is CRM?
- CRM Sales Management Functionality.
- Important Modules in CRM.
- Key components of a successful CRM.
- SAP CRM
- Marketing Automation.
- Double Opt-in.
- Key Differences between CRM and SFA.
- Benefits of CRM System.
- Benefits of CRM for Businesses.
- E-mail Management through CRM.
- Difference between on-premise and cloud-based CRM solutions.
- Advantages of using CRM on mobile devices.
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Course Material
- Week 1-2: Introduction and Evolution of ERP Systems
- Week 3: ERP and related Technologies
- Week 4: Business Processes
- Week 5: Functional Areas
- Week 6-7: Business Process Reengineering
- Week 8: Knowledge Management
- Week 9: Process Map
- Week 10: ERP Implementation Life Cycle
- Week 11-12: ERP Implementation Challenges
- Week 13: Auditing in Enterprise Resource Planning Systems
- Week 14: Outsourcing and Triangle of Management
- Week 14-15: Customer Relationship Management (CRM)
- Week 16: Business Intelligence
- Assignment For the Assessment of Mid-Term Examination
- Chapters 14
- Department CS & IT
- Teacher
Maham Khalid
