Week 8

Contrast  ethnocentric,  polycentric,  and  geocentric  attitudes toward global business. Develop  your  skill  at  collaborating  in  cross-cultural settings. Discuss the importance of regional trading alliances and global trade mechanisms. Describe  the  structures  and  techniques  organisations use as they go international. Explain the relevance of the political / legal, economic,  and cultural environments to global business.

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