week 3 & 4 Value Added Marketing and Marketing Functions
Course Material
- week 1 Creativity in Advertising or how to Create an Effective Advertisement
- week 2 Marketing mix and market & economic system
- week 3 & 4 Value Added Marketing and Marketing Functions
- week 5 & 6 Applications Of Social Psychology & Cognitive Psychology In Advertising
- week 7 Introduction and Purpose of Advertising: Media and advertising
- week 9 Limitations of Market Segmentation
- week 10 & 11 52 Types of Marketing Strategies By BJ Bueno and Scott Jeffrey
- week 12 & 13 Qualitative research: in-depth interviewing and projective techniques
- Chapters 8
- Department Psychology
- Teacher
Dr. Najma Iqbal Malik
