5 and 6, Psychology of Advertising
Course Material
- 1 and 2nd week, an introduction about marketing and advertising
- 3 to 4 weeks, research design in marketing and qualitative research techniques
- 5 and 6, Psychology of Advertising
- 7 and 8th Techniques of sale promotion use in advertising
- 9 week ( mid term exam)
- 10 and 11 week, marketing mix, types customers, swot analysis
- 12 and 13, what is market segmentation and its implications
- 14 and 15, types of customers, and brad loyalty
- 16 and 17 week, promotional strategies
- 18 week (final term)
- Chapters 10
- Department Psychology(SCB)
- Teacher
Hafiz Muhammad Zeeshan
