Development of theme, copy writing. Creative aspects of a campaign
Course Material
- Difference among Advertising, Public Relations and Marketing and how the techniques of all three can use in campaign development.
- Defining Advertising and Advertising Management by Objectives (MBOs)
- Client Orientation and Ethical Issues Content: Mission, Situation Analysis, Problem Statement
- MBO Handout, Setting Goals and Objectives, Developing Strategies and Tactics
- Formative vs. Summative Research: Making Informed Decisions
- Elements of Campaign Design: Practical Applications of Theory
- Campaign Planning : Techniques of planning and scheduling
- Mathematics Involve in Budgeting of Campaign
- Timeline and Budget Development Campaign Plan Presentation
- Execution of campaign Formative Research
- Development of theme, copy writing. Creative aspects of a campaign
- Campaign Implementation
- Designing of Campaign Layout, Design, thumbnail and dummy
- Campaign Evaluation
- Final campaign review
- Report writing on campaigns and Review
- Exhibition of final campaigns
- Chapters 17
- Department Communication and Media Studies
- Teacher
Dr. Mudassar Hussain Shah
