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• Difference among Advertising, Public Relations and Marketing and how the techniques of all three can use in campaign development.
• Defining advertising Management by Objectives (MBOs)
• Client Orientation and Ethical Issues Content: Mission, Situation Analysis, Problem Statement
• MBO Handout, Setting Goals and Objectives, Developing Strategies and Tactics
• Formative vs. Summative Research: Making Informed Decisions
• Elements of Campaign Design: Practical Applications of Theory
• Campaign Planning : Techniques of planning and scheduling
• Mathematics Involve in Budgeting of Campaign
• Timeline and Budget Development Campaign Plan Presentation
• Execution of campaign Formative Research
• Development of theme, copy writing. Creative aspects of a campaign
• Campaign Implementation
• Designing of Campaign Layout, Design, thumbnail and dummy
• Campaign Evaluation and Final campaign review
• Report writing on campaigns
• Review on campaign report