Gathering Information & Scanning the Environment
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Course Material
- Defining Marketing for the 21st Century
- Developing Marketing Strategies and Plans
- Gathering Information & Scanning the Environment
- Conducting Marketing Research
- Creating Customer Value, Satisfaction, and Loyalty
- Analyzing Consumer Markets
- Identifying Market Segments and Targets
- Creating Brand Equity
- Setting Product Strategy
- Chapters 9
- Department Noon Business School
- Teacher
Mr. Babar Hameed
