Week # 8: Collecting Data using Attitudinal Scales

Measurement of attitudes in quantitative and qualitative research, Attitudinal scales in quantitative research, Functions of attitudinal scales, Difficulties in developing an attitudinal scale, Types of attitudinal scale, The summated rating or Likert scale, The equal-appearing interval or Thurstone scale, The cumulative or Guttman scale, Attitudinal scales and measurement scales, Attitudes and qualitative research.