Advertising and Communication Process
Course Material
- Course Outline
- Introduction to Visual Design and Marketing
- Advertising and Communication Process
- Advertising Agency
- Components of Great Advertising and Creative Process
- Designing Print Advertisements-I
- Designing Print Advertisements-II
- Consumer and Consumer Behviour Theories
- Factors Influencing Demand, Psychological, Sociological and Economic Factors
- Print Production Process and Technology
- Creating a Visual Package
- Chapters 11
- Department Institute of Art & Design
- Teacher
Ms. Mariam Ikram
