Introduction to marketing and management
How marketing and designing co-relate with each other. Understand the basics of the course.
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Course Material
- Introduction to marketing and management
- Product development stages
- Five management concepts and customer relationship management
- Levels of a new product
- Product Life cycle
- Product Life cycle
- Product and service decisions
- Marketing mix (4 p's of marketing)
- SWOT analysis
- Market segmentations
- Consumer markets and consumer buyer behaviors part 1
- Consumer markets and consumer buyer behaviors part 2
- Pricing strategies
- Direct and online marketing
- Chapters 14
- Department Institute of Art & Design
- Teacher
Sundas Sultan
