Week 16-17: Customer Relationship Management (CRM)

Content Covered:

  1. Types of ERP Data
  2. Example of SAP ERP Data
  3. Standard Order Creation in SAP ERP
  4. Order Management Process
  5. What is CRM?
  6. CRM Sales Management Functionality.
  7. Important Modules in CRM.
  8. Key components of a successful CRM.
  9. SAP CRM
  10. Marketing Automation.
  11. Double Opt-in.
  12. Key Differences between CRM and SFA.
  13. Benefits of CRM System.
  14. Benefits of CRM for Businesses.
  15. E-mail Management through CRM.
  16. Difference between on-premise and cloud-based CRM solutions.
  17. Advantages of using CRM on mobile devices.

Download Files

customer-relationship-management-crm.pptx (1.03 MB )