(WEEK 6) Quantitative Research Methods:
TOPICS: Quantitative Research Methods: Survey, Content Analysis, Experimental Research
Book: MASS MEDIA RESEARCH written by ROGER D. WIMMER & JOSEPH R. DOMINICK
Chapter: 6,7,8,9
Course Material
- (WEEK 1) Concept and need of mass media research
- (Week 2) Media research and scientific methods
- (WEEK 3) Inductive vs deductive research
- (WEEK 4) RESEARCH PROCEDURE
- (WEEK 5) Research methods
- (WEEK 6) Quantitative Research Methods:
- (WEEK 7) Qualitative Research Methods
- (WEEK 8) MID TERM
- (WEEK 9) SAMPLING & SAMPLING TYPES
- (WEEK 10) Reliability and Validity
- (week 11) Role of theory in the process of research
- (WEEK 12) Challenges of communication research in the contemporary era
- (WEEK 13) Proposal writing techniques
- (week 14) Referencing and citation styles
- (week 15) Parametric and nonparametric statistics
- (WEEK 16) Mean, mod media and central tendency and dispersion
- (WEEK 17) FINAL TERMS
- Chapters 17
- Department Communication and Media Studies
- Teacher
Javeria Karim
